College audiences
Show students and schools another competitive esports format without requiring them to already understand sim racing.
#THECOLLEGECAR
College esports has entered a
new lane.
#TheCollegeCar is an independent KZB Racing project built to connect college culture, sim racing, creators, businesses and community ideas without pretending those relationships are something they are not.
THE IDEA
Make collegiate sim racing easier to see.
The project uses KZB-controlled race cars, social content, website space and creator collaborations to introduce new audiences to competitive sim racing and college esports culture.
Specific universities, leagues, platforms and partners are identified only when the relationship is real and relevant.
WHAT IT CAN CONNECT
Racing is the common ground.
Creators
Build crossover content around racing, campus culture, entertainment and special events.
Businesses + community
Create clearly labeled sponsorship, affiliate, in-kind and awareness opportunities through KZB-owned media.
#TheCollegeCar is a KZB Racing project. It is not presented as an official program of a university, league, iRacing or another organization unless a specific relationship is expressly identified.
QUICK ANSWERS
#TheCollegeCar FAQ.
Is #TheCollegeCar an official university program?
No. It is an independent KZB Racing project unless a specific university relationship is expressly identified.
Can creators and businesses participate?
Yes. KZB can discuss creator collaborations, promotions, in-kind help and sponsorship using KZB-controlled media and race cars.
Do I need to already understand sim racing?
No. Part of the project is making collegiate sim racing easier for new audiences to understand and discover.